The airport is in the process of adding a jet-bridge gate to service several nonstop flights recently added by American Airlines to Dallas/Fort Worth, Philadelphia, Charlotte and Washington D.C., in addition to Boston. "It provided it in a light that was different than in the past. "It was great to see that information," Klein said. This is the first time the airport has commissioned a study using GPS data, he said. Studies are done about every four years, he said, with the data used as a marketing tool to attract airlines. The highly-accurate process identifies where a device's home is, while not revealing the owner of the device, according to the study.ĭata from 2019 was used because of the impact of the pandemic, which had visitation down about 20 percent year-over-year for those coming from beyond the 200-mile mark. The study used GPS-based tracking data from smartphones combined with other travel-related databases to get a true picture of visitation to the Traverse City area. It took about six months to complete, he said. The airport paid $12,495 to have the study done. "When you look at a market like Traverse City, it gives a larger picture of who may be flying in and who may be driving, and can we convert some of those drivers to flyers," Klein said. Of those visits, 69,770 were from Houston 66,670 were from the Miami area, and 39,573 were from the Boston area, according to the study. The study showed there were an estimated 36.7 million visits by car, bus or aircraft to the area in 2019, with about 7.5 million generated by people beyond a 200-mile radius of Traverse City. Those are the top three areas of opportunity, according to the True Visitation Estimate done by Mead & Hunt, an engineering firm based in Wisconsin.Īmerican Airlines recently added a nonstop flight to Boston that will start up in late spring the airport is hoping to add more flights to serve the other top areas, said Kevin Klein, airport director. 5-TRAVERSE CITY - A GPS-based visitation study commissioned by Cherry Capital Airport will be used to market the Traverse City area to carriers in Houston, Miami and Boston.
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